As someone who writes most of my own ads, I found the following description of commonly-used marketing terms pretty funny ... the next time you're looking through the classifieds, refer to the following to determine what agents are really saying ...
CHARMING - Tiny. Snow White might fit, but five of the dwarfs would have to find their own place. Same for "Cute," "Enchanting," and "Good Starter Home."
MUCH POTENTIAL - Grim. Steer clear unless you have a lot of money. See "Ready to Rehab," and "Fixer Upper."
UNIQUE CITY HOME - Used to be a warehouse.
HI-TECH/CONTEMPORARY - Lots of steel shelving with little holes - the kind your dad used to store tools on in the basement.
DARING DESIGN - Still a warehouse.
COMPLETELY UPDATED - Avocado dishwasher and harvest gold carpeting or vice versa.
SOPHISTICATED - Black walls and no windows. See "Architect's Delight."
ONE-OF-A-KIND - Ugly as sin. One-of-a-kind because nobody else wanted one
BRILLIANT CONCEPT - Do you really need a two-story live oak in your 30-foot sky dome? See "Makes Dramatic Statement."
YOU'LL LOVE IT - No, you won't.
MUST SEE TO BELIEVE - An absolutely accurate statement.
Labels: real estate advertising, real estate glossary